Map

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Organizer: Kumu Art Museum
Exhibition: gateways. Art and Networker Culture
Author: Aram Bartholl
Location: on Valge street next to Kumu art museum
Duration: May 13 - September 25

The project 'Map' is a public space installation questioning the red map marker of the location based search engine Google Maps. "Find local businesses, view maps and get driving directions in Google Maps." With a small graphic icon Google marks search results in the map interface. The design of the virtual map pin seems to be derived from a physical map needle. On one hand the marker and information speech bubble next to it cast a shadow on the digital map as if they were physical objects. When the map is switched to satellite mode it seems that they become part of the city. On the other hand it is a simple 20 px graphic icon which stays always at the same size on the computer screen. The size of the life size red marker in physical space corresponds to the size of a marker in the web interface in maximal zoom factor of the map. Transferred to physical space the map marker questions the relation of the digital information space to every day life public city space. The perception of the city is increasingly influenced by geolocation services.

Aram Bartholl

Aram Bartholl has been working in Berlin since 1995. He studied architecture and graduated in 2001. His work thematizes the relationships between net data space and public everyday life. In his series of physical objects recreated from digital space and a series of light installations he questions technology-driven society and the tension of public on- and offline space. Aram Bartholl is a member of the Free Art and Technology Lab (F.A.T. Lab), New York.